Experience

A breakdown of what I've done, organized by focus.

Web Stuff

I've worked on a mix of marketing sites, e-commerce shops, and portfolio projects, with a focus on SEO, performance, and usability. From small business landing pages to CMS-powered builds, I enjoy crafting frontends that are simple, fast, and clear.

Moustify Marketing

  • •Lead gen sites for local service businesses; Google Business Profile optimization
  • •SEO audits & search visibility optimization
  • •Custom WordPress themes with modern design
  • •eCommerce solutions without platform fees
  • •Static sites built with TailwindCSS & Alpine.js
  • •Graphic design & prototyping in Figma

Recent Client Work

  • •Achieved 2:1 ROAS in an off-season pilot campaign for a party rental business. Built location-targeted landing pages featuring custom graphics & trust badges, implemented SEO and hit page 1 of Google in < 30 days for service-related queries, created Meta and Google Ads with original copy and visuals (including short-form video & motion graphics), and managed ad budgets, optimization, and reporting
  • •Rebuilt website with optimized assets, fresh copy, and basic SEO while implementing Wix Bookings for a local photographer, enabling online scheduling and client management. Provided consultation on using Google Ads to generate leads within target niches & locations
  • •Built a lightweight portfolio site for a local theater technician and production specialist; currently managing free hosting setup & site updates

NET BODEGA

  • •WooCommerce shop using Storefront theme
  • •WooPay/Stripe with coupon codes & discounts
  • •Printful/Printify print-on-demand integration
  • •Only startup costs: domain & shared hosting
  • •April 2026:fulfilled an order for $500+ of custom shirts for a charity event (pro bono)
  • View some of my t-shirt designs →

Social Media

Highlights from my social media work across major platforms. View samples here →

Clay Lacy Aviation via LeGrand Agency

  • •Wrote and published social copy tailored to brand voice and campaign goals
  • •Developed and scheduled trend-aware visuals and short-form video (Reels) to maximize engagement across platforms
  • •Managed non-pillar content across Meta (IG + FB), LinkedIn, and Twitter/X

NET BODEGA

  • •Produced and published a promotional reel including 3D modeling, video editing, and social rollout
  • •Grew follower count by 75% through audience targeting and $25 in boosted posts

Moustify Marketing

  • •Designed custom infographics and multi-slide carousel posts to support brand messaging
  • •Managed paid social campaigns through boosted posts, optimizing reach and audience targeting
  • •Maintain account as a live example of integrated SEO and content strategy
See social media & design samples →

Projects

Side projects and tools I've built. Some are live, some are works in progress, and some are just for personal use.

STLyzer

WIP

A 3D rendering web app for 3D print creators. Currently in development — building towards a production-ready MVP for uploading STL files and rendering images & videos from a browser. Rendering pipeline is complete; figuring out storage and render worker hosting.

Tech: Python, Flask, internal/external APIs [eventually: Docker, Render, worker server + storage TBD]

Treatlist

Live MVP

A Disneyland food finder that helps visitors quickly find and compare food options across menus. Automatically updates new/removed menu items weekly. Live and operational as a functional MVP.

Tech: React, Python, FastAPI, PostgreSQL, SQLAlchemy, Render, Vercel

NET BODEGA

T-shirt shop built on WordPress/WooCommerce with print-on-demand fulfillment via Printful/Printify. Fully functional with zero inventory overhead.

Tech: WordPress, WooCommerce, WooPay, Printful integration, Figma, Typeform

Poker Tracker

A personal data analysis tool that tracks session results and generates graphs for profit over sessions/hours & hourly winrate trends. Built to practice data visualization and analysis workflows.

Tech: Python, pandas, matplotlib, SQLite

Congress Trade Tool

A scraper that pulls Congress members' financial disclosure filings into a local database. Currently a personal tool; may open-source a cleaned-up version in the future.

Tech: Python, Selenium, pdfplumber, SQLite

Fungal Underground Network (F.U.N.)

Text-based "Dope Wars-esque" played in a terminal. Random events, dynamic price changes, goblin minions that can get injured/recover, and the possibility of death by uninformed mushroom consumption. Unreleased; created to practice working with structured data.

Tech: Python, pandas, SQLite

Additional Background

A few things that don't fall under web or social, but have shaped the way I work and communicate.

Paralegal

Worked for 4 years as a paralegal for a criminal defense attorney. Handled all motions, briefs, and filings from draft to completion for federal and California state cases. Sharpened my writing, research, and attention to detail.

Behavior Therapist

2.5 years working with children on the autism spectrum. Built a foundation of patience, clear communication, and the ability to adapt on the fly — skills that carry into everything I do.

A Cappella Leadership

Served my college a cappella group as secretary then president. Coordinated performances & fundraisers, managed schedules, and led a team of singers. Learned how to keep creative people aligned and motivated.